SEO Businesses are now realising that Social Media can be used as an invaluable business tool. Many businesses are busy exploring how YouTube, Facebook, Twitter and LinkedIn can assist in establishing customer loyalty and feedback, as well as increasing sales and hit counts.
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media“, rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services. (Wikipedia, 2017)
We can setup and manange Facebook pages, twitter and any social media accounts. We provide advice and set up of Facebook Ads. We will also help you develop a full profile on LinkedIn and how best to take advantage of it. We can also manage these accounts.